PANZANI

Conotation meaning the feeling or mood a word invokes despite its literal meaning.

Denotation meaning the literally meaning of the word in contrast to what they suggest

Semniotics defines as the study of signs and symbols and their use or interpretation from google.

From the image above, this is obviously an advertisement and sure one might say that it is has only been aesthetically created which is of course a normal in product or advertisement shoots.

On the other hand everything that in the image has been carefully thought of for example the tomato , garlic, onion etc. This image has a silent yet very powerful message simply because all these are the ingredients to make the pasta. In real sense this is more of a direction for the perfect process even the bag you need to go to the market with has been suggested.

This being a famous dish for the Italians, the image single handedly symbolises a culture, a meals and simply the panzani company. Yet gain everything represents wjat it represents eg the tomato simply represents a tomato, the onion represents the onion etc.ROLAND BARTHE